About

Ucotra Consulting accompanies its clients in their growth and innovation strategies since the last two decades. Our teams help companies funding their projects and better improve their organization to meet customer’s needs. As a trusted partner, the Cabinet ranks among the foremost consulting firms in Morocco. Our clients benefits from the expertise and support of sectorial experts, highly competitive and basing their solution driven approach on international management standards.

Since 1996, Ucotra has grown and evolved with cross-borders teams focused on our clients’ industries and performance objectives’. We indeed offer the highest level of expertise on advisory services, including corporate vision definition, operational efficiency, marketing and commercial strategy, as well as the technology and innovation roadmaps’ reengineering.

Our consulting teams are committed to be client-centric, focus first of our world, and provide value added services that add value. We implement on a continuous basis innovative tools with proven methodologies ensuring a transfer of relevant know-how and a real empowerment of your teams.

Our Values

The firm’s consultants are passionate about succeeding in challenging and value creation goals.

Highly aware of the existing gap between recommendations and results, we operate in a high understanding level of your business and market to provide you with quick, effective and adapted solutions to your needs.

Our approach

Ucotra’s consulting teams are keen to develop the most specific and adapted process to cope with all the particular situations for which our clients are requesting advices.

PLANIFICATION AND TRANSFORMATION

We consistently develop adapted solutions combining conceptual aspects with real field challenges, and maintaining a close monitoring of forecasted KPIs. Our quality standards are based on the Firm’s culture of results and commitment to honor our engagements.

RATIONAL AND CREATIVE

We stand out in building strong and experienced multidisciplinary teams, offering both analytic and creative experts, capable of answering with the most innovative and adapted solutions to our client’s requests. We believe that long term solutions are made of multiple iterations, mixing creativity with rational thinking.

PROBLEM SOLVING

Because of our systemic approach and innovative methodologies, we excel in developing appropriate solutions for the most complex and specific problems that companies and organizations often encounter. Our consultants always relies on the highest level of industry expertise and proven analytic tools combined with your teams’ involvement, in order to build up and select the most adapted solutions.

SIMPLE AND PRAGMATIC

Driven by pragmatism and effectiveness, our consultants are making a point of interacting with all key and strategic stakeholders, to better understand the specific context and issues related to any given problematic. Committed to offer easily implemented and successful solutions, we act on following principle: “simplify complexity and cut to the chase”.

TOOLS AND TECHNOLOGY

We share with you and accompany you through a two decade know-how and cross-borders consultants bringing best of breed benchmarks. Our backstopping team strives on continuously updating our database, by feeding our big data and knowledge management integrated system.

RESULTS ORIENTED

The holistic and integrated approach, for which we have opted, strongly drives us to place the effectiveness of results in the heart of our actions and daily efforts. We consider that our mission is successful only when it gives significant and durable outcomes, generating ongoing progress to our client.

500

MORE THAN 500 SUCCESSFUL PROJECTS HAVE BEEN CONDUCTED

130

INVOLVED IN OVER 130 INVESTMENT PLAN

800

OVER 800 MILLION DOLLARS OF INDUCED INVESTMENT

MORE THAN 10 COUNTRIES IN WHICH WE HAVE TAKEN ACTION

Expertise Area

Ucotra Consulting delivers his expertise in 5 major business segments.

Secteur public, régions et collectivités locales

Associations et fédérations professionnelles

Foreign investors

As a real One Stop Shop, Ucotra Consulting is assisting investors all along their implementation process.

The African continent figures now as a unique reservoir for growth. The continent offers cultural openness and economic dynamic that pulls many international investors. With over 20 years of experience and a fine understanding of the African market, Ucotra Consulting can act as a privileged partner for all investors.

Offering a panel of functional specialists and a board of specialized sectorial experts, along with our specific international network, we assist investors all along their development process, from the business case analysis to the final implementation.

The Firm’s consultants conduct feasibility and opportunity studies, organize preliminary meetings with key stakeholders, elaborating financial and granting programs set-ups, conducting implementation processes and monitoring results and growth.

Some of our clients also ask us to organize a transition management for the launch of new activities, or for any unexpected change of a key staff member.

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ICN-ENMPTY

The future depends on what you do today.

Mahatma Gandhi

Corporations

The Firm’s corporate consultants assist leaders and operational teams in creating substantial and sustainable financial results.

Our team of consultants has reached a strong level of expertise in the corporate advisory, leading to the mastery of a deep know-how in sectors as diverse as industry, distribution of consumer goods, value-added services and IT, transportation and logistics. The largest private companies as well as SMEs are part of our clients’ pool from whom we aim at building synergies and win-win dynamics. We continuously target growth strategies and improving performance in all our actions. Pragmatism and generated impacts in terms of growth and profitability are the two key indicators which motivate the work of our consultants.

Innovation distinguishes between a leader and a follower

Steve Jobs

Public sector, regions and local authorities

Our Public Sector Division has developed functional and sectorial expertise with regards to the public sector and local communities.

We assist in development strategies and transformation projects. We cater for all governmental institutions such as central administrations, public institutions or local authorities.

The firms’ consultants engage a fine knowledge in strategic public sector’s axes: Industry, Foreign Trade, Tourism, Craft sector, Social and Solidarity Economy, Employment and Education, Culture, Infrastructure and Equipment.

Leadership is the capacity to translate vision into reality

Warren Bennis

Associations and international organizations

Our Corporate Hub offers a dedicated space for professional federations. The Firm’s consultancy services vary from the strategic levels to the deployment and training activities.

We have acquired a proven and extended expertise with regards to associations and professional federations in operating in various sectors. Example of action: assisting Associations’ key deciders in their strategic actions and monitoring all the implementation process.

To improve is to change ; to be perfect is to change often.

Winston Churchill

Banks and financial organisations

Our Banking and Financial Services division has developed functional expertise tailored to retail banking, finance companies, insurance and microcredit.

Beyond the regulatory changes requiring many adaptations within the financial institutions, the Firm’s consultants are perfectly aware of the revolution taking place in the Bank-Customer relationship. Technology has been integrated as part of the Bank’s value proposition and leaving a KEY space for high quality financial consultancy services. This new banking business model impact all levels of the management system such as marketing and sales strategy, organization, operations, distribution networks, compliance, information systems, finance, security and conformity etc.

These mutations induce sometimes complex transformations. Our experts act with key managers and operational teams by adopting systemic approaches, providing insights on priorities, key issues and targeting the right levers to drive progress. They also intervene in readjusting marketing and sales approaches, aligning the organization with the new development imperatives, improving operations’ efficiency, and anticipating risks.